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The story of True Glory began back in 2010 when a young African-American couple realized that there was a massive opportunity to offer high-quality hair extensions at an affordable price. Something that, before then, hadn’t been done.

Two weeks later they placed their first order using their overdue rent money and went into business—selling hair from the trunk of their car in Southwest Atlanta. Despite not spending a single dollar on marketing, word spread quickly throughout the city (and eventually the country), and before they knew it True Glory was a household name.

Over time, and with the loyal support of our customers, True Glory has become the most trusted brand of hair in the hair capital of the world—ATL! We are proud and blessed to say that we’ve now served over 150,000 loyal customers, not just in Atlanta, but around the country.

On a very personal note, we sincerely appreciate each and everyone one of you for giving us the opportunity to earn your business in a industry that historically seen African-Americans strictly as consumers, not entrepreneurs. Serving you is a responsibility that we approach with pride and honor.

Over the years you've spoken and we've listened!! Today, we're excited to announce the launch of our new website. It’s beautiful, functional, and stocked with the Original True Glory Quality Hair that you have grown to love and trust. We hope you like the site!!

That said, True Glory is about much more than selling hair. We are a company that wants you to step out everyday, looking and feeling beautiful. We are committed to providing the highest quality and best value in every bundle of hair we sell. We’re also committed to ensuring that every experience with True Glory, online or in one of our retail stores, is a great experience.

We owe these improvements to you, because True Glory is nothing without you. Our appreciation and gratefulness for your business have been, and will continue to be a driving force in all that we do.

We love you!! We respect you!! and We sincerely appreciate your business!!

The True Glory Team


Florence Moore

Florence Moore said:

Love the new website!


May said:

The new site is awesome! So glad you all are back fully stocked! I still use my bundles I bought 2 years ago from the store in Georgia!! Thank you!

Kia J

Kia J said:

I’ve been using True Glory hair for years—nearly since you first began. I live in Wisconsin, but I had a friend in Atlanta who put me on to it. Hands down best hair I’ve ever used. I reuse, recolor, and cut the same bundles for no less than a year every time. I get so many compliments on it and I hate sharing where I get it, for fear it’ll be sold out. LOL! But thank you and Congrats to you all for running such an awesome business. #proudblackmoment

Carlita Pitts

Carlita Pitts said:

Beautiful website! I love the new design.


Keshia said:

Love the new site , I have been a customer for over 3 + years so glade for the new update

Raviana R.

Raviana R. said:

I live in Michigan but my aunt and uncle live in Atlanta and sends me this hair. I’ve been wearing it since I was in 11th grade, I’m in college now. ONLY hair I ever wear.


Dejonee said:

I love love love True Glory Hair. I am from Indiana, and I’ve been using my same 2 bundles from 2014, and they’re still in great condition. I will say that I have been checking EVERYDAY for the Malaysian curly to restock though.. Happy to see that there is some in-stock :)

Sierra C

Sierra C said:

So happy you guys are back … I’ve still been using my bundles I bought from y’all 2 years agoo :)

Melanie Smith

Melanie Smith said:

I am a hairstylist. I have been weaving G for years and this is one of the best types of hair that I have ever used. I recommend this hair to all of my clients and have never gotten a bad bundle from you.
Thanks for keeping the price down. Because it’s affordable, my clients just keep on buying it.

Zonique #ZoDidIt

Zonique #ZoDidIt said:

I’m a hairstylist in Chicago and I have been referring clients to your site for the last 2-3 years. Top quality and long lasting! Nothing compares to TrueGlory! Congratulations on all accomplishments and pursuing dreams! Black businesses rock!


NellyBee said:

I am loving the new website! I was so sad a few months back when I was eager to order more hair and the site was completely empty like a ghost town, sadly I had to go with another company and was extremely disappointed in the quality of their hair. This is my favorite hair company and I am so so glad to see you all fully stocked with a new look. Just placed my order and cannot wait to get my hair.
Thank you all the way from Cali!

Darian S.

Darian S. said:

I am so in love with the new site and so glad the hair is back in stock! When I first started using this hair I loved it! I moved o ATL and was so glad to be able to drive to get the hair but moved and had to get my friends to go get the hair for me but I just had to have it! I will continue to support and promote this brand. Thank you!!!


Darranekia said:

Had my bundles for 4years now no shed dyed it 3times had it curly for 2years now I wear it straight the best hair ever!!!?

Chantel Roberts

Chantel Roberts said:

Purchased my hair in 2013 and it is still in amazing shape! However, I’m excited to see the new website and ready to order some new hair! :-)

Jayla White

Jayla White said:

I’ve had the same True Glory Hair for 2 years and now I’m getting more!!! Hands downs this is the best affordable hair ever!!!

Shaneta M

Shaneta M said:

I live in Ohio and made my first purchase last month and it is the best hair I have EVER had. My cousin from Baltimore put me on. When your inventory was low I tried to convince her to let me have her unused bundle. She called me one morning @ 4am and told me to get on the website and order immediately because everything was back in stock. She’s been using her same bundles for over a year now! I truly love and appreciate True Glory.

janet Moore

janet Moore said:

I hate that you guys left Baltimore. Your hair was the best hair I have ever brought. I am also glad to see the new website I am ordering some now.


TeaTea said:

Every since my niece referred me to your hair back in 2013, I’ve been attached every since.. But every time I try to buy some more hair, you are always out of stock. I’m so happy that I was able to purchase some today.. The hair last along time.

Glenda R Forrest

Glenda R Forrest said:

This is my first order, it was easy. I can’t wait to get my order. My sister orders from this site and told me about it, her hair always looks nice.

Demetria Porter

Demetria Porter said:

Hi, my name is Demetria and I live in Atlanta. I’ve been wearing True Glory Hair extension since 2011, I Just love your hair! I’m engaged to be married and will be moving to Charlotte, North Carolina where I will be opening my own hair Boutique and would love to sell only True Glory products. Where can I get information for wholesale prices or franchise True Glory in another state.? Thank you.

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