To Our Valued Customers,
We hope this letter finds you in the best possible spirits! We want to give you an update on some changes we have made. 2020 has been a challenging year for the beauty industry. As you may have heard, due to severe supply chain bottlenecks caused by COVID-19, US hair retailers across the nation faced product shortages, especially with lace closures, frontals, and wigs.
Thanks to our strong relationships with our partners and our dedicated Supply Chain Team's hard work and expertise, we have been able to keep a healthy supply of our top-selling hair products and continue to serve our loyal customers with the highest quality hair on the market.
2021 Price Changes
Now, more than ever, high-quality premium hair has become extremely scarce as hair donors in other countries continue to quarantine, dramatically driving up the cost of real virgin hair. We have always done our best not to pass down the price increases to our customers; however, as costs continue to surge, we had no choice but to increase prices in order to continue to source the highest quality products.
These price increases are industry-wide. Many of our competitors have chosen to either:
1) Continue to sell the same high-quality product as us, but at almost double the price.
2) Keep prices the same, but sell a much lower-quality product.
Finding real, high-quality hair in the market is getting much more difficult. What you often find amongst other hair companies is that they are selling low-quality hair that will require you to repurchase every 2-3 months. As a business, we are making every effort to sell the same long-lasting virgin hair you know and love while keeping it at the lowest price possible. We still have customers write to us letting us know they still use the same bundles they bought from us over 5 years ago!
Catalog Changes | Indian and Keratin Collections
While many hair companies are choosing to sell low-quality hair in response to the scarcity, we have decided to go back to the basics and return to our roots as a brand. We are directing all of our focus on our core Brazilian collection. This collection made True Glory what it is today because of its high performance and product quality consistency. We have decided to discontinue the Indian Hair collection, the Keratin-Enriched line, and the Revolve Collection so we can focus all of our time and attention on sourcing only the best hair for our Brazilian Collection. Our goal is to continue to be known as the leading retailer for the highest quality hair.
Despite the price increases, we continue to sell the highest quality hair at the best prices. We are so confident that no one can beat our prices for real, high-quality, premium virgin hair, we will match the prices of comparable hair extensions with selected competitors with our “Price Match Guarantee.” Visit https://truegloryhair.com/pages/price_match to learn more.
As the hair industry changes, True Glory remains strong because of loyal customers like yourself. We pledge to remain honest and transparent about what is happening in the hair industry and do everything we can to provide you with the best experience possible. True Glory is run and operated by women who look just like you, and we know how important an investment our hair is. Our priority has always been and will continue to be our customers' satisfaction.
With Love ❤️
The True Glory Hair Team