A Letter To Our Customers

The story of True Glory began back in 2010 when a young African-American couple realized that there was a massive opportunity to offer high-quality hair extensions at an affordable price. Something that, before then, hadn’t been done.

Two weeks later they placed their first order using their overdue rent money and went into business—selling hair from the trunk of their car in Southwest Atlanta. Despite not spending a single dollar on marketing, word spread quickly throughout the city (and eventually the country), and before they knew it True Glory was a household name.

Over time, and with the loyal support of our customers, True Glory has become the most trusted brand of hair in the hair capital of the world—ATL! We are proud and blessed to say that we’ve now served over 150,000 loyal customers, not just in Atlanta, but around the country.

On a very personal note, we sincerely appreciate each and everyone one of you for giving us the opportunity to earn your business in a industry that historically seen African-Americans strictly as consumers, not entrepreneurs. Serving you is a responsibility that we approach with pride and honor.

Over the years you've spoken and we've listened!! Today, we're excited to announce the launch of our new website. It’s beautiful, functional, and stocked with the Original True Glory Quality Hair that you have grown to love and trust. We hope you like the site!!

That said, True Glory is about much more than selling hair. We are a company that wants you to step out everyday, looking and feeling beautiful. We are committed to providing the highest quality and best value in every bundle of hair we sell. We’re also committed to ensuring that every experience with True Glory, online or in one of our retail stores, is a great experience.

We owe these improvements to you, because True Glory is nothing without you. Our appreciation and gratefulness for your business have been, and will continue to be a driving force in all that we do.

We love you!! We respect you!! and We sincerely appreciate your business!!

The True Glory Team

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